Friday, December 18, 2009

Up yours, Upper East


So there's this restaurant in Salcedo Village called Upper East, as in the upper east side of New York City. It's supposed to be inspired by that part of the big apple - from the ambience to the price. I've never been to New York, but friends who've seen the place, says it looks nothing like the upper east side. And food reviews are not exactly kind. So really, I don't get what this shiz is about: 

A word to the wise: UPPER EAST is not for those sans chutzpah and those unwilling to pay for the price for a taste of New York style.

Run by the chefs and students of AHA Philippines, UPPER EAST's interiors are done in modern chic, urban classic, design reminiscent of New York's Upper East Side apartments. Wooden chandeliers complete the picture of a restaurant that may just be too chic for its clients.

Just don't expect to dine whenever you want to.

After all, UPPER EAST is not always open for business. We close our doors when we want to, and we certainly won't wait around for guests who, frankly, need to get a move on. No lunch is served after 1 p.m. and no dinner after 9 p.m.

UPPER EAST is not for scrooges and stiffs. We tolerate sharing, although it's not exactly de rigeur, is it? As for splitting? The fine is set at P250, not including our wait staff looking down their noses at you.

This is the UPPER EAST experience. And this is the price you pay... if you can get in.

Man, how snooty. This reminds me of some of the people I've met in college. I went to a university where a lot of the students were sons and daughters of corporate owners, presidents, executives, high-ranking officials. But more often not, you can tell which students are really rich, and which ones are trying to climb the social ladder. The rich ones don't flaunt it at all. They don't wear flashy clothes, they don't talk about how much they've spent on shopping, they don't tell everyone where they're going for the summer. And a lot of those on the opposite side of the spectrum were the ones who walked around campus in shiny clothes and bling, with the latest phones on hand, talking loudly about which bar they're going to on a Tuesday night. Upper East sounds exactly like that social climbing retard who thinks everyone will think she's rich and special by screaming to the world "I'm rich and special" Those who truly are never have to. How tacky can you get? To even mention the fine? Please if you're customers were really that rich, they wouldn't care. And if you really knew anything about your target market, then you wouldn't have put this part - UPPER EAST is not for scrooges and stiffs. We tolerate sharing, although it's not exactly de rigeur, is it? As for splitting? The fine is set at P250, not including our wait staff looking down their noses at you.

And please if you're going to be so snooty, please make sure you have correct grammar.

It's one thing to be exclusive, it's another to be rude and unwelcoming. Reality check, Upper East, you're in the Philippines. Some of the more well known restaurants, those that have people lining up for reservations are the one's who don't need to advertise or declare how exclusive they are and how difficult it is to get in to them. The best restaurants let their food, design and service speak for themselves.

Tama nga siguro, ang lata kapag maingay, walang laman.

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